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Dive Brief

Sam’s Club online business gets a push

Published Jan. 13, 2014
Daphne Howland's headshot
Senior Reporter
flickr: Walmart Corporate

Dive Brief

  • Sam’s online business will now operate under Wal-Mart Stores Inc.’s Global eCommerce organization based in San Bruno, Calif. The move elevates Sam’s Club's online sales efforts, which were previously centered at its Bentonville, Ark., headquarters.
  • Jamie Iannone, who formerly ran Barnes and Noble’s digital operations and also worked for years at eBay, has been named president and CEO of Sam's Club's online business and will also be based in San Bruno.
  • The move helps Walmart leverage Sam's Club as another way to compete in the online sales arena.

Dive Insight

Major retailers like Wal-Mart Stores Inc. are feeling the pressure to find ways to boost online sales. The company's elevation of its membership-based warehouse retailer into its broader e-commerce segment, and its addition of a digital-savvy executive are natural moves to make.  Sam’s Club's existing online operations provide Wal-Mart with an avenue to increase its online presence, plus its Sam's Club warehouse members are potentially akin to Amazon’s Prime membership. 

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