Dive Brief:

• Customer relationship management and cloud-computing company Salesforce has unveiled a Salesforce1 for retail platform that aims to beef up the consumer-retailer relationship on many levels and across all platforms.

• The platform allows up-to-the-minute information about shoppers’ browsing history and past purchases, allowing for recommendations to supplement those purchases, as well as access to social media activity that could spark purchase recommendations.

• The platform also facilitates inventory and product information to find and get items more swiftly to a customer.

Dive Insight:

Salesforce is bringing its formidable Salesforce1 ecosystem to retail, one that is rightly customer-focused. The move comes at a time when many retailers are breaking a sweat in their efforts to bring mobile smoothly into their operations.