Dive Brief:
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New York City-based upscale department store chain Saks Fifth Avenue has expanded its free shipping beyond its card holders to apply to all orders regardless of purchase total.
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Until now, Saks customers enjoyed free standard shipping only if they used the store’s credit card.
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The move puts Saks in line with competitors like Nordstrom, which has offered no-minimum shipping on all orders for quite a while.
Dive Insight:
Free shipping is probably the number one expectation of U.S. shoppers these days, and Saks Fifth Avenue has finally realized that’s something it can do longer ignore. As free shipping becomes more and more common for online orders with little to no minimum purchase, the expectation will only continue to spiral and reinforce itself. Look for more online retailers to eat the cost of shipping for their customers.
