Dive Brief:

• Flash-sale retailer Rue La La, based in Boston, is reportedly considering a sale, sources told Reuters Monday.

• Neither Rue La La nor Gilt Groupe, which is said to be interested, nor JPMorgan Chase & Co., which is said to be advising, would comment on the rumor, Reuters said.

• Rue La La offers mostly upscale fashion brands. EBay was once a major investor but has since cut its stake in the company.

Dive Insight:

With the flash-sale approach losing its former luster, we may continue to see more consolidation. Earlier this year Groupon Inc. bought flash-sale site Ideeli, and other retailers with flash-sale models are changing their approach or scaling back operations.