Dive Brief:

• Digital coupon company RetailMeNot reported net Q4 revenues of $78.5 million, a rise of 55%.

• Net mobile revenues saw a 179% increase over the year before.

• Visits to the coupon site increased 24% to 184.1 million from 148.4 million the year before.

Dive Insight:

RetailMeNot has invested in app and website improvements that appear to be paying off. Consumers are eager to find discounts, and are looking to coupon sites to help them seal the deal. Since its IPO, RetailMeNot has been aggressive in trying to become the go-to coupon site, and it shows.