Dive Brief:
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Coupon site RetailMeNot has appointed Erik Korman, most recently president of Ralph Lauren’s digital and global e-commerce division, to its board of directors.
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Korman was president of Ticketmaster Entertainment before that, and led negotiations for Ticketmaster when it was merging with live entertainment company Live Nation.
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Korman has expertise in corporate development and merger and acquisitions at other companies, including The Coca-Cola Company and internet company IAC/InterActiveCorp.
Dive Insight:
RetailMeNot is under pressure from investors to firm up its business strategy and find ways to streamline how consumers access its coupon site. Erik Korman has a wealth of e-commerce experience that could help the coupon-click site get to its next level.