NEW YORK — Reebok Design Group and U.S. operations for the athletics company have been acquired by Galaxy Universal as of last week, Ivy Solari, vice president of digital commerce at Reebok, told an audience at National Retail Federation’s Big Show conference on Sunday.
Sparc Group, which operated Reebok, recently divested the athletics company as it joined J.C. Penney in a joint venture dubbed Catalyst Brands.
Galaxy Universal did not immediately reply to Retail Dive’s questions regarding the terms of the acquisition.
Reebok’s brick-and-mortar presence currently focuses on outlets, but under new ownership Solari said the company is, “looking forward to opening some more full-price or experiential stores.”
“We really do believe that there is a great connection between setting and experience, purchasing and then returning as a consumer,” Solari said. “That is in our long-term roadmap, hopefully into 2025, into 2026.”
Galaxy Universal is a marketing, design, sales, sourcing and manufacturing company that specializes in athletic, health and outdoor categories, among others. Its owned companies include And1, Gaiam and Tony Hawk, while the company is a licensee of the Justice and London Fog brands.
