Dive Brief:

• RadioShack (doing business as General Wireless Operations Inc.) said Monday that it has completed a financing package totaling $75 million. 

• RadioShack said that the funds will help the company “continue investing in and improving the brand by enhancing its in-store experience, delivering an exciting new product mix of state-of-the-art electronics, and continue developing its game-changing partnership with Sprint, building out more than a thousand ‘Sprint Stores at RadioShack’ in locations across the country.”

• The retailer, fresh from bankruptcy, also said that it has been working on revitalizing its merchandise: “The company has formed exclusive partnerships with exciting new manufacturers, allowing them to sell popular technology products not available in other stores.”

Dive Insight:

RadioShack isn’t kidding when it calls its co-branding with Sprint a “game-changing partnership” — that partnership probably helped along this surprising financial package. 

The way the company is talking about its plans for this new money harkens, in a way, back to its hey-day, when it was the go-to shop for the kinds of geeks that would build up their own custom PCs. Those days are gone, as those kinds of hardware building blocks are too easily and cheaply found on the web.

Still, young people are foregoing things like apparel purchases to save up for tech gadgets, while their parents and older siblings are shelling out for things like smartwatches. To qualify as an “exciting new product mix,” as RadioShack puts it, it will have to bring something that is not Best Buy or the Apple Store, perhaps something we haven’t imagined yet. Could RadioShack really be onto something? Certainly these investors seem to think so.