Dive Brief:
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Earlier this week RadioShack announced Thanksgiving Day hours from 8 a.m. to midnight, but the retailer is scaling those hours back after many workers protested and some quit.
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The retailer will now take a break from noon to 5 p.m. to allow time for workers to celebrate the holiday.
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CEO Joe Magnacca said the “adjusted schedule … will eliminate that concern and still capture the opportunity in the marketplace.”
Dive Insight:
This mini-drama at RadioShack over Thanksgiving hours is a neat snapshot how retailers are wrestling with extensions of Black Friday into Thanksgiving Day. Some have made a point of closing, while others like RadioShack want to “capture the opportunity in the marketplace,” as CEO Joe Magnacca put it.
But what is that opportunity, really? Studies show that sales on Thanksgiving Day pretty much take away from actual Black Friday sales, rather than bring in more.
