Dive Brief:
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RadioShack last week announced that its second key executive, chief marketing officer Jennifer Warren, is leaving.
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Just days earlier the company had announced that Carlin Adrianopoli would be CFO, replacing on-again, off-again CFO Holly Etlin.
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Warren helped with the retailer’s different ad campaigns, including a good-natured Super Bowl ad poking fun at its own outmoded eighties-era image.
Dive Insight:
Cutting marketing costs is part of RadioShack’s strategy to save money, as simply managing cash flow becomes more important than marketing. The electronics chain has been working mightily to turn itself around, but has encountered several obstacles—some from its own lenders.