Dive Brief:
-
Consumers who own Alexa-enabled devices have early access to select Prime Day deals beginning on Saturday by asking, "Alexa, what are my deals?" Amazon announced on Friday in a company press release.
-
Prime Day, which will take place on Monday and Tuesday will feature new deals launching "as often as every five minutes," per the release.
-
Amazon revealed some of the items that will be on sale during the 48-hour event, including a Fire TV Stick with Alexa Voice Remote ($14.99) and Echo device ($49.99). The company also announced deals on major brands including Under Armour, J. Crew Mercantile (which the apparel retailer previously announced it would shutter), Eddie Bauer, Bowflex, and Samsung.
Dive Insight:
The biggest deals coming up on Prime Day appear to be focused on Amazon's proprietary brands.
Amazon's announcement in the lead up to the event includes a slew of sales on devices including Fire TV Sticks, the Echo, various Fire tablets, Kindles and eero WiFi systems.
Amazon has offered deep discounts on Alexa-enabled devices in previous years, but this year shoppers may be hesitant to jump on board. According to recent research from PC Magazine, 39% of shoppers that were polled stated that privacy concerns will discourage them from purchasing Alexa-enabled products.
This year, though, also boasts preordering capability for Lady Gaga's new Haus Laboratories beauty brand, which was announced this Tuesday, and will be exclusively available on Amazon. Prime members have access to products from the line, which includes six collections and nine limited-time duo sets. Kits include one "glam attack," which is a liquid shimmer powder, one "RIP" lip liner and one "Le riot" lip gloss.
E-commerce performance analytics company Profitero stated that Prime Day 2019 is "shaping up to be the most lucrative shopping event yet for Amazon and brands." The company's research said that 76% of U.S. Prime members are planning to shop this year's event and 56% of U.S. Prime members who bought something on Prime Day in 2018 expect to spend more this year.
Shoppers without a Prime membership can start a 30-day free trial to participate in the sale.
