Dive Brief:

• Delivery startup Postmates will announce the development of an application-programming interface (API) to allow third-party sellers and apps, according to TechCrunch.

• The move expands on existing Postmates programs like the one it runs with apparel and accessories retailer Everlane, which partnered with Postmates to enable customers in San Francisco and New York to receive orders within an hour.

• It could also help expand its reach into more cities, including San Francisco Bay Area, Los Angeles, New York, Chicago, Philadelphia, Boston, Austin, Miami, Orange County, San Diego, Seattle, Las Vegas, Denver, and Washington D.C.

Dive Insight:

This news from TechCrunch is yet to be confirmed by Postmates, but it makes sense for the logistics and delivery company. As long as consumers find same-day delivery an appealing option, the logistics provided by Postmates can allow even smaller retailers to get in that game.