Dive Brief:

• Pinterest is testing self-service Promoted Pins with photography e-retailer Shutterfly and clothing retailer Vineyard Vines that make it easier for marketers to promote their pins. 

• If the service is successful, retailers will be charged per click for the pins, according to Pinterest.

• The social network also said that marketers now have access to more information about which pins and Pinterest boards get the most clicks, shares, and likes, and how Promoted Pins perform across all devices. Until now, marketers could only see demographic information about users who pin from their sites.

Dive Insight:

With these programs, Pinterest continues to test ways to make itself more useful to retailers. So far, the social network has been careful to make those changes in ways that don’t alarm its users, which bodes well for users and retailers alike.