Dive Brief:
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PayPal is unveiling its own version of a one-touch mobile payment product, appropriately called One Touch, previously only available through its Braintree subsidiary.
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Braintree’s Venmo Touch is a social app where users can exchange money and access stored payment information via Braintree-enabled apps. Many vendors like Airbnb and Uber use Braintree’s mobile payment system.
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PayPal’s One Touch version expands the capability to PayPal merchants.
Dive Insight:
M-commerce is growing rapidly, but m-payments are hampered by cumbersome mobile payment apps that require shoppers to login payment information again and again. PayPal’s One Touch is now only in beta, but it is poised to revolutionize mobile payments, at least for PayPal merchants.