UPDATE: May 9, 2018: Tuesday afternoon the New York Times reported that a fifth executive, Ibraham Hasan, a senior creative director, also left the company. Nike confirmed the departures of Steve Lesnard, Helen Kim, Simon Pestridge and Tommy Kain to Retail Dive.
Dive Brief:
- Nike has lost four more top executives in an ongoing culture review at the company, bringing the tally of lost senior positions to 10, according to the New York Times.
- Among them are: Steve Lesnard, head of running in North America; Helen Kim, who was in charge of Eastern North America; Simon Pestridge, head of marketing for the performance categories; and Tommy Kain, director of sports marketing, the Times reported.
- Nike on Monday also announced the promotion of two longstanding employees, effective immediately: Rosemary St. Clair has been named the new vice president, general manager of Global Women's and Cesar Garcia is the new vice president, general manager of Global Running. St. Clair has been with Nike for 31 years and Garcia has been with the athletics retailer for 17, both having held leadership positions with the company in the past.
Dive Insight:
Less than a week after Nike's Mark Parker apologized to employees for a toxic corporate culture, four more top executives have left the company under allegations of harassment and discrimination.
Although Nike's recent promotions may be aimed at highlighting leaders untouched by impropriety allegations — Amy Montagne and Kellie Leonard were themselves just promoted to replace Jayme Martin and Antoine Andrews — the news of more departures casts a shadow over those efforts.
In addition to losing Trevor Edwards, the former president of the Nike brand and the executive widely seen as CEO Mark Parker's successor, the four most recent executives to leave were in charge of key categories for Nike, including two heads of marketing, which could damage Nike's brand trust and loyalty in the eyes of its consumers.
Despite the departures, Nike has been redoubling efforts around its products for women, in keeping with a broader industry trend focused on the category, which puts St. Clair's role in particular in a position for scrutiny as she takes on responsibility for Global Women's for the company.
"Rosemary and Cesar bring strong leadership, with deep business knowledge and experience in leading large, diverse teams," Montagne, vice president and general manager of global categories, said in a statement. "Together, they will bring a passionate and innovative approach to their respective roles and help continue to accelerate our category offense."