Dive Brief:

• Electronics e-retailer Newegg Monday unveiled a same-day delivery option for Los Angeles customers.

• Newegg customers can receive their purchases by 6 p.m. if they order by 10 a.m. the morning of delivery.

• No word on charges or whether the service will be expanded beyond L.A. any time soon.

Dive Insight:

Many Newegg customers are self-defined geeks who build their own systems, or gamers who may be primed to opt for quick delivery, according to Mike Cassidy of the San Jose Mercury News. But for some larger cities, same-day delivery is a crowded space, with Amazon, Google, Deliv, and Uber all competing for takers.