Dive Brief:

• Online retailer eBags has unveiled eBags Obsession, an image-based shopping app based on the dating app Tinder.

• Tinder has gained some notoriety as a dating app, but its image-based, quick scroll-through, and quick like/don’t like approach appealed to the app developers for eBags.

• The app launched Aug. 4; on Aug. 5, 100 customers used the tool and 10% bought a handbag as a result, the company said.

Dive Insight:

A basic challenge for e-commerce-only retailers like eBags is presenting their wares without the benefit of a physical presence. An app like eBags Obsession uses fun as well as efficiency to give consumers a way to shop that can get closer to brick-and-mortar, touch-and-feel retail.