Dive Brief:

• Nearly a third (30.8%) of U.S. consumers shop in stores because they want to see or pick up a product they’re considering before they buy, according to research by business services company Ripen eCommerce.

• Another 29.9% of shoppers said they shop offline when want to take something home immediately once buying it.

• The survey of 1,000 American shoppers also found that 16.9% believe their data is more secure shopping at stores, 14.4% don’t want to pay for shipping, and 6.5% say returns are easier.

Dive Insight:

These strong sentiments about shopping is what’s keeping the bulk of retail sales happening offline. But to the extent that retailers can provide alternatives that can duplicate or blunt these advantages to consumers, e-commerce will continue to grow apace.