Dive Brief:

• Mobile sales rose 116% to $11.9 million last month alone, compared to $5.5 million in April last year, according to m-commerce vendor Branding Brand, which has 18 retail clients that sell apparel, health and beauty products, and home goods, among other products.

• For those 18 retailers, mobile visits rose 84% last month to 17.8 million, compared to 9.7 million visits in April 2013, according to Branding Brand. Orders increased 96% to 106,163, compared to last April’s 54,066.

• Mobile accounted for 29% of all online visits. Apple’s iPhone dominates, with 63% of mobile visits, while Android phones saw 36%. 

Dive Insight:

Branding Brand co-founder and CEO Chris Mason says that consumers are shopping and purchasing more from his clients because they are beginning to trust mobile transactions. Apple’s iPhone still dominates in this space, but with technology like the new Google Now, Google is intent on bringing Android phones at least on par with iPhone in m-commerce. As innovation accelerates in mobile shopping, and mobile transactions continue to be advertised as more secure than credit card transactions, look for an explosion in m-commerce.