Dive Brief:
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Business Insider reports that mobile advertising is growing at a faster pace than any other type of digital advertising in America.
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Mobile ad spending in the United States will exceed $42 billion in three years, according to B.I. Intelligence.
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Display ads and video will account for the fastest segments of mobile advertising, replacing their counterparts on computers, the research arm found. Search and social media will remain a significant part of that, the research found.
Dive Insight:
This study helps reinforce the notion that mobile commerce is taking off, and now it looks like mobile advertising is also poised to expand. BI Intelligence has taken an in-depth look at various mobile advertising platforms. The firm expects ad revenue from mobile display ads to grow an astounding 96% and mobile video ads to grow 73% between 2013 and 2018.
