Dive Brief:
- Moving ahead with brick-and-mortar growth, Mango plans to open over 20 new locations in the U.S. next year including in Seattle, Chicago, Las Vegas, according to a company announcement sent to Retail Dive.
- Mango’s goal of opening 40 owned stores in the U.S. by the end of this year was achieved ahead of schedule. The company plans to exceed it by opening two additional stores by the close of 2024.
- In addition to opening in new markets, the company plans to expand its presence in California and Texas, bringing the Mango’s U.S. store total to roughly 65 by the end of 2025.
Dive Insight:
Mango’s latest brick-and-mortar store openings are part of its international expansion strategy. Earlier this year, the company celebrated its 40th anniversary by announcing its multi-year plan to open 500 new stores across key global markets including the U.S., Canada, France, Spain and other countries by 2026.
In addition to its offline growth, Mango is extending its reach to new online customers, too. In September, the company launched e-commerce operations in 12 new countries: Togo, New Zealand, Belize, Angola, Mongolia, Brunei, Gabon, Honduras, Equatorial Guinea, Laos, Papua New Guinea and Gambia. That same month, the company also announced its new e-commerce executive director as Marlies Hersbach, placing Hersbach in charge of the brand’s online business.
As part of its U.S. expansion, Mango will pour more than $70 million into new stores between this year and 2025, the company said.
“This achievement represents a moment of pride for the entire Mango team and reaffirms our deep commitment to the U.S. market, a fundamental pillar in our global strategy,” Mango’s Director of Expansion and Franchising, Daniel López, said in a statement regarding the company’s most recent store openings. “Reaching 40 owned stores is a testament to the hard work and dedication of our employees, as well as the positive reception of our differential value proposition by our customers in the U.S., a key market for us that is experiencing double digit growth.”
While the U.S. is currently one of the top five markets for the brand, the company expects that it will become the third largest market by 2026, per a company statement.
So far, Mango’s investment in its online and offline business has paid off. In July, the company said it posted its strongest first-half revenue in its history, reaching 1.5 billion euros (about $1.7 billion), an increase of 6.3% year over year.
The company also recently established a customer loyalty program, dubbed “Mango likes you,” in the U.S. and set up its second American logistics center.
