Makeup brand Seint will transition from a direct selling business model to “an enhanced affiliate commission structure” starting Oct. 1.
The change means the company will no longer provide compensation to its sellers for recruiting or building teams, according to a recent company announcement. Instead, its independent contractors, called “Artists,” will be compensated via an affiliate program.
The result “simplifies the commissions structure for earning potential based on sales,” according to a company announcement. Seint offers sales commissions of between 25% to 45%, along with a bonus pool for qualifying sales levels. Artists purchase the company’s products at wholesale prices.
Artists also earn commissions on customers they refer through its affiliate program, but don’t earn commissions on the sales made by Artists they refer.
Seint Artists must pay a $50 enrollment fee, an annual fee of $35 to maintain their status and must sign a legally-binding affiliate agreement to join, according to the company’s affiliate commission guide.
Maskcara Beauty was founded in 2013 by Cara Brook, and the company introduced its Artist program in 2017. The company changed its name to Seint in 2020.
Hair and skin care brand Rodan and Fields last week also announced a change in its business structure. Similarly, the company is moving away from a multi-level marketing format to an affiliate program.
