Dive Brief:
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Macy’s is planning to open its first overseas brick-and-mortar store in 2018, in Abu Dhabi, United Arab Emirates.
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Macy’s-owned Bloomingdale’s has already been in Dubai for the past four years, and will also open a second store in Abu Dhabi. Both Macy’s and Bloomingdale’s are working with UAE-based Al Tayer Group.
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Both department stores have seen increased e-commerce worldwide sales and say the physical stores are a way to further global sales.
Dive Insight:
Many U.S. retailers, maxing out with American consumers, are seeing overseas expansion through e-commerce and brick-and-mortar stores as a way to generate more sales. With the American economy expanding and Europe and Asia slowing, however, many foreign retailers are also looking to the U.S.