Dive Brief:
- Macy's and Martha Stewart Living Omnimedia announced on Thursday that court battle between the two parties regarding Martha Stewart products being sold at JC Penney stores has been resolved.
- The Penney products were branded under the name "JC Penney Everyday."
- Macy's, which has sold Martha Stewart products since 2006, plans to continue with a legal case against Penney over the matter.
Dive Insight:
This dispute dates back to a 2011 deal wherein Penney acquired a stake in Martha Stewart Living Omnimedia. Macy's had maintained that the deal was illegal, and Penney has since reduced the volume of Martha Stewart products it sells. Meanwhile, Penney is in a vulnerable state for such disputes as it scales back on product lines and looks to recover from Ron Johnson tenure as CEO.