Dive Brief:

• Levi Strauss & Co., in efforts to bolster its e-commerce, is hiring former Wal-Mart Stores Inc.’s Marc Rosen, who was senior vice president of global e-commerce at that company.

• Rosen is credited with greatly expanding Wal-Mart’s global e-commerce reach.

• Although the company says its e-commerce sales have been healthy, the company earlier announced that Q1 profits fell 53% and has been cutting jobs.

Dive Insight:

With this hire, iconic American jeans maker and retailer Levi Strauss & Co. is signaling that it believes its future will be rosier if it can improve its e-commerce performance. Certainly Marc Rosen is an e-commerce titan, so if all Levi’s needs is to improve web sales, it may be all set.