Dive Brief:
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Lands’ End Q1 sales grew 3.6% to $331 million over a year ago, with profit rising significantly to $11 million, a 48% rise. Some 84% of revenue came from e-commerce and catalog sales.
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The company avoided the level of expenses that can come from a spin-off. Lands’ End spun off from parent company Sears in April.
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Bloomberg’s Kyle Stock says the company was helped by its fashion sense, which includes a certain classic approach that is also on trend in important ways. He also mentioned that its promotional approach has been more nimble since it ceased being a Sears company.
Dive Insight:
Lands’ End is a little like the jilted lover whose best revenge is going out in the world and doing better than ever. While many apparel retailers are trying to figure out the right mix of merchandise and stores versus e-commerce, Lands’ End is well positioned to only improve on its post spin-off success.