Dive Brief:

• Dodgeville-WI-based Lands’ End Inc. Tuesday announced three major appointments, including the all-important chief merchant position. Joseph Boitano is now the retailer’s EVP and chief merchandising and design officer. Boitano hails from Saks Fifth Avenue, where for 15 years he has been SVP and general merchandise manager.

• The company also announced that Scott Hyatt as of June 29 will be EVP, chief supply chain officer, which is a new position. Hyatt has been SVP of manufacturing and chief sourcing officer at J. Crew Group.

• And the company tapped menswear designer Ian Velardi, who’s been director of design at Bonobos for the last two years and had his own menswear line, as a design director. 

Dive Insight:

It was clear when key executives excited in the past few months that CEO Federica Marchionni would be making her mark, and now she is assembling her team. Her picks give some hit of her priorities; creating a new position of chief supply chain officer shows her understanding of today’s omni-channel universe. The choice of Ian Velardi, who has a much-admired and award-winning track record from his own eponymous line and his work at Bonobos, shows that Marchionni is interested in advancing Lands’ End’s menswear game.