Dive Brief:
- In time for Father's Day, Kendra Scott on Friday announced the launch of the brand's first men's collection, Scott Bros. by Kendra Scott, according to information sent to Retail Dive.
- The line includes bracelets in a variety of styles made of stones, leather cord, paracord and vinyl beads, and priced between $68 and $198.
- Founder and executive chairwoman of the company Kendra Scott collaborated with her sons to design the collection. The products will be available in stores and online June 7.
Dive Insight:
Jewelry retailers are ramping up collections specifically targeted, and marketed, to men.
Earlier this month, Tiffany & Co. debuted men's engagement rings. The Charles Tiffany Setting is inspired by the famous Tiffany Setting design, but modernized and meant to signal "a bold new era of love," according to the luxury retailer.
While apparel overall suffered during the height of the pandemic and is in the middle of a rebound, men's jewelry has done well and is reportedly on the rise.
"I've been a jewelry designer as long as I've been a mom — as my boys have grown, so has this business," said Scott in a statement.
In February, Kendra Scott announced that she was stepping down as CEO of her namesake company and would continue to serve as executive chairwoman and majority owner. She served in the role for nearly 20 years.
