Dive Brief:
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Juicy Couture is closing its U.S. stores and its merchandise will be available only through Kohl’s department stores in the U.S. and in stores abroad.
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The brand had been sold late last year by Kate Spade & Co. to New York City-based brand development and licensing company Authentic Brands Group.
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Juicy Couture was hard hit by the 2008 recession and has seen precipitously declining sales at upscale department stores, where it had once seen the bulk of its American business.
Dive Insight:
Once the epitome of faux-athletic leisure with a decidedly L.A. vibe, Juicy Couture is now closing stores and will be found in the U.S. only at Kohl’s department stores. Juicy Couture was an iconic brand of the nineties and early aughts, the uniform of Desperate Housewives AND of the actors who played them. But its glittery velvet track suit these days has giving way to the performance activewear craze of the likes of Lululemon Athletica and Under Armour.
