Dive Brief:

• J.C. Penney announced that it is closing all 10 of its Foundry Big & Tall Supple Co stores and the brand’s website.

• The brand will continue but will be sold exclusively in Penney’s stores, where “big & tall” offerings have been slowly rebranded with the “Foundry Big & Tall” label.

• The brand launched in 2011 with six stand-alone stores in Dallas and four in Kansas City.

Dive Insight:

J.C. Penney saw healthy sales at the holidays, but is still under pressure to cut costs and keep the momentum. The retailer said its Foundry brand has been doing well, and will boost apparel sales for men in its regular stores.