Dive Brief:

• Fashion designer Isaac Mizrahi, who serves as a judge on the television show Project Runway: All Stars, said recently that the term “plus-size” should be abandoned and that larger sizes should be incorporated into a range of all sizes of clothing.

• Mizrahi held up QVS, which distributes his brand and features his clothing and all the clothing it sells in sizes from XXS to XXXL, as a model for all retailers.

• “I don’t want to speak to a plus-sized woman different than I speak to a woman,” he told HuffPost Live on Monday.

Dive Insight:

Isaac Mizrahi is onto something here. The fashion designer, who says he was relegated to the “husky” section in department stores as a boy, sees no reason to ghettoize petite and plus sizes when selling apparel. "If you're going to do clothes, you need to do them in a whole size range,” he says. That could cause a headache for retailers, but it could be a revolution for consumers who have rejected the notions of cool, skinny-kid superiority touted by the likes of Abercrombie & Fitch, which has suffered under the weight of mean-boy comments by its CEO along those lines. Your move, clothing retailers.