Dive Brief:

• ThinkGeek parent Geeknet Inc. said it has received another bid after garnering takeover interest from pop-culture and apparel retailer Hot Topic.

• Geeknet said the bid of $20 per share from an unnamed suitor is superior to that of $17 per share from Hot Topic last week. The new bid values the company at $135 million.

• Both bids more than double Geeknet’s current stock price, which has been rising since the takeover talk began last week.

Dive Insight:

All this interest in Geeknet reflects the current popularity of geek culture. A Hot Topic-Geeknet pairing makes sense for both retail companies. Hot Topic was reportedly asked to match the new offer by Monday morning; there is no word yet on what happened. If Hot Topic doesn’t meet or top the new bid, the unnamed suitor will pay the 3% breakup fee. And we’ll presumably find out soon who it is that is so intent on geeking out.