Dive Brief:
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Boston, Mass.-based Wayfair LLC grew by 50% last year, with more than $900 million in sales.
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Confident Wayfair CEO Niraj Shah said it could make sense for the home goods retailer to go public, though he gave no timeline. Some observers said it would indeed make sense, and that the move could possibly come in the next 18 months.
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Earlier this week, the online retailer announced that Christiane Lemieux, the founder of DwellStudio, will fill the newly minted post of executive creative director. DwellStudio is a chic homegoods brand that Wayfair acquired last year, adding to a portfolio that also includes AllModern and Joss & Main.
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The e-retailer, formerly known as CSN Stores, Inc., was founded in 2002.
Dive Insight:
With brands like DwellStudio, AllModern, and Joss & Main, Wayfair has staked out the kind of chic and bohemian territories often found at smaller, funky Etsy stores, but with all the advantages of a major e-retailer. Its sales are outpacing the top, but arguably stodgier, home goods and housewares retailer Williams-Sonoma. Look for more advances from Wayfair and its stable of brands as it contemplates an IPO.
