Dive Brief:

• Coupon and e-commerce company Groupon Tuesday reported a Q1 net loss of $14.3 million, versus last year’s Q1 loss of $37.8 million. 

• Q1 revenue was $750.4 million, a 3% increase from last year’s Q1 $728.4 million but below estimates of $812.2 million. Revenue increased 11% in North America, 13% in Europe, the Middle East and Africa, and fell 8% elsewhere worldwide (adjusting for currency changes).

• Sales through Groupon deals, which the company calls “active deals,” were more than 425,000 in Q1, and CEO Eric Lefkofsky said the company’s aiming to double that in 2015 by offering more ways for merchants to list their businesses and coupons, like the new Groupon Pages. Lefkofsky also said the company wants to see more action through its mobile app.

Dive Insight:

The company said last month it sold its 46% stake in ticket-sales company Ticket Monster, which had been a drag on profit, for $360 million. But the task before the company is more fundamental. 

Groupon CEO Eric Lefkofsky told analysts that the site must offer more, higher-quality inventory at its Groupon Goods marketplace and to improve the customer experience overall. Lefkofsky also said that he wants to improve the mobile experience for Groupon users. That may be a tall order, considering the competition its marketplace faces and the somewhat lukewarm performance of coupon sites in general.