Dive Brief:
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Groupon Inc. says its making headway in its transition from daily digital coupon site to retail marketplace, but is cutting its full-year profit outlook.
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The company said it has spent heavily on marketing as it changes its focus, and will continue to do so because it has seen some positive results.
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Investors are getting increasingly nervous about Groupon’s long-term prospects.
Dive Insight:
Daily digital coupons weren’t working in the long run for Groupon, and moving on and into more full-service e-retail may have been the thing to do. But it remains to be seen whether Groupon call pull it off.