Dive Brief:
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Google Express was the brainchild of Google executive Tom Fallows, who is now leaving Google for ride-services startup Uber, according to sources cited by Re/Code.
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If true, the move is a sign that Uber is serious about its UberRush delivery services, which it is piloting in a few cities, and yet another sign that same-day delivery is heating up.
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Google Express recently called its early foray into delivery services a success and announced expansion to more cities and various price options, including yearly memberships.
Dive Insight:
Most see Amazon as the culprit that started the current war to provide the speediest fulfillment in retail. But the likes of Deliv, Google Express, and now Uber are not allowing Amazon to hog that space.
It’s hard to know where this is going or how it will all shake out. But it looks like a growing number of consumers will be able to avail themselves of a dizzying array of same-day delivery options at some reasonable prices.
