Dive Brief:
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Starting Thursday in New York, Los Angeles, and San Francisco, Barnes & Noble will deliver books the same day they are ordered via Google Shopping Express.
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Barnes & Noble has struggled with growing its e-commerce business and has closed several underperforming stores.
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Google Shopping Express launched a year ago and is offering a free six-month trial, with a charge of $5 per order after that for non-members. No word yet on what membership would cost.
Dive Insight:
This move helps both companies compete against Amazon, which has expanded its same-day delivery service but which has also taken a beating lately in the book world. But it also could take a bite out of local booksellers, which —for those that remain — have succeeded in maintaining their position, despite Amazon’s competition.