Dive Brief:
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Upscale Parisian menswear retailer Loding opened its first North American store last week in the Yorkville area of Toronto.
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Loding uses no promotions, sales, or discounts, and prices all similar items equally (all shirts are $95, all socks are $20).
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The original store opened in Paris in 1998 and now has 70 stores globally.
Dive Insight:
Loding has severely simplified shopping for men by pricing every item in each category — shirts, belts, shoes, socks, etc. — the same, regardless of style or, theoretically, quality. The items are well-priced for consistently good quality and stick to basics rather than runway trends, with some options with a pop of color and style. No word yet on whether Loding will be found elsewhere in North America any time soon.