Dive Brief:

• Ron Garriques, who once helmed Dell’s failed mobile business and, earlier, its consumer division, has been tapped as CEO of RadioShack, which has newly emerged from bankruptcy.

• Garriques replaces Joe Magnacca, who had worked at a turnaround for the retailer, only to be stymied by its lenders.

• Investment officer Soohyung Kim’s hedge fund Standard General had the winning bid at the bankruptcy auction and says he plans to revamp the chain’s approach to merchandising and location. 

Dive Insight:

The choice of Ron Garriques as RadioShack’s new CEO reflects his extensive mobile experience, although some observers have criticized his past endeavors at Dell. Kim and Standard General already seem to have a clear idea of how things will change at RadioShack, but the retailer is beginning its new life cash poor. The strategy to incorporate many Sprint stores-within-stores at RadioShack locations might help reanimate the retailer, but changes to its merchandising and advertising strategies will be needed to help it succeed in the long term.