Dive Brief:

• For an extra $5.00, Foot Locker customers in Los Angeles and San Francisco can order athletic footwear and other sports apparel online or in the nearby stores and have it delivered that day.

• Delivery startup Deliv, which is increasingly partnering with e-retailers, physical stores, and malls to offer same-day delivery, will provide the service for Foot Locker.

• The retailer plans to expand same-day delivery to all of its North American stores. 

Dive Insight:

Same-day delivery continues to flourish as a way to provide online shoppers with the kind of immediate gratification they find at brick-and-mortar stores. The $5 delivery fee is an appealing price point, which beats some retailers’ shipping costs for online orders at any speed.