Dive Brief:

• Outdoor gear retailer Cabela’s reported a Q1 same-store sales drop of 21.7%; profits at those stores were half what they were a year ago.

• Sales of guns and ammunition, which fell 39% and 32%, were blamed for the drop, as they were for the retailer’s previous sales declines.

• Gun and ammunition sales in the United States have been falling drastically after surging in recent years, according to various news reports. 

Dive Insight:

As gun control issues remain a source of contention in the United States, and various gun-control proposals go mostly nowhere, the country may have, in the meantime, reached "peak gun." Background checks by the FBI and the number of applications for gun permits have been falling, and retailers like Cabela’s selling firearms have noted falling sales for several quarters now.