Dive Brief:
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While the status and the future of furniture flash-sales site Fab.com remains uncertain, co-founder, former partner, and chief creative officer has launched a new industrial design flash-sales site.
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The retail venture has attracted $2.25 million in seed funding and is in the process of hiring designers and signing up customers. Sales are scheduled to begin in March.
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Once the site is live, 100 products will be added each day and 100 products will be removed. Bezar will sell art, jewelry, home goods, and accessories mostly ranging in price from $50 to $100.
Dive Insight:
Brad Shellhammer left Fab a year ago November, and many at the time took that as a sign that the e-retailer's days could be numbered. But Shellhammer told TechCrunch that he believes in Fab’s essential flash approach and especially the way it provides designers an outlet to product and sell products that are different from what he calls “all that mass-produced crap.”
Shellhammer also says that Bezar has a better chance at long-term survival than perhaps Fab has had because his new venture has one leader and therefore one vision, rather than two. He says he intends to focus on long-term growth strategies, in order to avoid a swift, unsteady rise and potentially equally swift fall.
