Dive Brief:

• Same-day delivery startup Postdates announced $35 million in Series C funding from its investor Spark Capital, according to TechCrunch.

• The app-based on-demand delivery service has expanded quickly in a year, moving from service in four markets to 60.

• Users can have deliveries made from local stores, and the Postmates API enables third-party sellers and app developers to advertise same-day delivery.

Dive Insight:

The on-demand speedy delivery space shows no sign of cooling down. Postmates and its competitors are competing on price and speed, and things are still shaking out. But Postmates is different because users can order their goods from anywhere, from many different retailers, and its API allows further expansion. This kind of expansion and scale will be major determinants of who dominates in this area.