Dive Brief:

• CVS Health Corp. has announced plans for a Boston-based tech center to develop digital media and other technologies that will help further its health care delivery ambitions.

• Chief digital officer Brian Tilzer, who arrived at CVS from Staples last year, has overseen the retailer’s push to build its health care business with the help of technology like videoconferencing with physicians.

• Tilzer said CVS customers will also see better technological experiences, like communications set up for the web or mobile, and its infamously long coupon-laded receipts delivered to smartphones. Several “lab stores” in the Boston area will test some of the ideas.

Dive Insight:

Thanks in part to increased health care coverage of Americans as well as other elements of the Affordable Care Act, CVS and other drugstores have embarked on innovations in health care delivery that will likely continue to grow. CVS’s tech center will employ some 100 people, and is located near the elite medical center of Boston and the elite tech center of Cambridge.