Dive Brief:

• Portland, OR-based winter outerwear retailer and manufacturer Columbia Sportswear will buy Carlsbad, CA-based yoga and rock-climbing gear retailer PrAna Living LLC for $190 million.

• The acquisition allows Columbia to expand beyond its winter-sports and cold-weather outerwear focus and into the hot activewear sector that is heavily influenced by yoga and similar pursuits.

• PrAna Living is seeing healthy growth and expects more than $100 million in sales this year through its five U.S. stores, website, and through relationships with specialty retailers.

Dive Insight:

Another sign of how attractive yoga gear is these days, this acquisition by Columbia sportswear will boost the retailer’s sales and expand its reach. PrAna Living also has a reputation for sustainably sourced products, which include yoga and rock climbing gear as well as clothing like jeans and shirts aimed at fitness buffs.