Dive Brief:

• Chico’s FAS Inc., parent of the Chico’s, White House Black Market, Boston Proper and Soma brands, has awarded Zimmerman Advertising its media and digital accounts.
• Specializing in “Brandtailing,” the Fort Lauderdale, Fla.-based shop services clients such as Five Below, Office Depot, and Party City. 
• Formerly with PGR Media, Chico’s FAS logged more than $36 million in media spending last year and made the switch without a formal review. 

Dive Insight:

Chico’s FAS, parent of four boutique fashion brands, has shifted its media and digital business to Zimmerman Advertising, an agency with retail clients such as Five Below, Office Depot, and Party City. Zimmerman took the business from former partner PGR Media without a review.

Operating almost 1,500 Chico’s, White House Black Market, Boston Proper, and Soma stores in North America, Chico’s FAS indicated it picked the Fort Lauderdale, Fla.-based agency for its “fresh insights.” The agency says it will tap the chains’ unrealized potential by focus on new customers and growth.