Dive Brief:

• C. Wonder, the quirky home goods and accessories retailer founded three years ago by Tory Burch’s ex-husband, venture capitalist J. Christopher Burch, is shutting down all its stores, a story first reported by Buzzfeed. The company confirmed the closing of its remaining stores to Forbes, citing the "highly competitive nature of the current retail environment." 

• Several news outlets had noticed the abrupt deletion of the retailer’s social media pages in recent days, and most of its stores were shuttered in recent months. The website features 50% off everything.

• Buzzfeed earlier reported that the company was morphing into a wholesale business. 

Dive Insight:

J. Christopher Burch’s retail effort was considered by many to be something of a vanity project and even an example of “revenge retail.” He reportedly opened one C. Wonder store just below one of his ex-wife’s favorite salons in Manhattan, and entered into other possibly unwise business decisions along those lines. Regardless of the truth of any of that, it looks like it may be time for J. Christopher Burch to move on.