Dive Brief:

• Fitbit, which enjoys some 70% marketshare in the fitness-tracking device space, will soon be unavailable in Apple retail stores, sources told Re/Code.

• The move, similar to the reported plan to stop selling Bose audio products, may be to make room for Apple’s own wearable fitness devices coming next year.

• Meanwhile, details about Apple’s new iPad Air 2 and the iPad Mini 3 were accidentally released via iBooks a day before their official debut at Apple’s October event Thursday. The devices look to retain their physical appearance but will have TouchID sensors.

Dive Insight:

Fitbit is officially shrugging off this rumor that Apple is phasing out their devices in its retail stores with a reminder that they are available at more than 37,000 retail stores worldwide, online, and in physical stores. The question, as with Apple’s reported phasing out of Bose audio equipment, really may be whether Apple needs Fitbit more than Fitbit needs Apple.