Dive Brief:

• Apple Inc. reported its first quarter profit of $18 billion Tuesday, busting all expectations and records with an 38% increase.

• The company said it sold 74.5 million of its larger-screen iPhone 6 phones, 46% more than its phone sales the year before and well past analyst expectations of 66.5 million.

• On its earning conference call, the company also announced that it will sell its much-anticipated Apple Watch beginning in April.

Dive Insight:

This is a quarterly report that truly belongs to CEO Tim Cook, who seems to be making his mark on the company outside of the shadow of Steve Jobs. The iPhone 6 has a larger screen—like those found in competitors’ designs for a while—a size increase that Apple had long resisted. But it appears to have been the right call, with, as Cook had predicted, many many people moving to upgrade from old iPhones and switch from non-Apple phones.

“We brought on more new people to iPhone than ever before,” Cook said. “Many of those are switching from Android, and we couldn’t be happier about that.”