Dive Brief:
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Funky women’s apparel e-retailer Nasty Gal has laid off 20 more workers, this round from its tech and PR staff, according to reports by Women’s Wear Daily.
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CEO-founder-creative director Sophia Amoruso says her business is reorganizing and will soon open its first brick-and-mortar store.
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The company is suffering from high turnover and staff morale issues, according to Racked.com’s peek at Glassdoor, a website of company reviews posted anonymously by present and past employees.
Dive Insight:
Sophia Amoruso, a high school dropout who once sold shoplifted clothes on eBay, has had an unconventional rise in retail. New York magazine called her book, #GIRLBOSS, a “Millennial alternative to 'Lean In'” (Facebook CEO Sheryl Sandberg’s treatise on workplace feminism). The retailer has grown a lot recently, making its own clothes, expanding into shoes, and publishing a magazine. The latest changes could be a sign of trouble or just growing pains.